Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing. It is a kind of visual graphics to display information. The main purpose of sign is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. It conveys information about a particular product or service.
- Signs conveying information about services and facilities, such as maps, directories, instructional signs etc that enhance the customer’s experience.
- Promotional signage is designed to persuade users of the relative merits of a company.
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